Christina B

Post Parents Weekend

As promised, I will upload photos from family weekend.  First is a shot of the SHU football team and the cheerleaders on the field and the second is my family and I!

The Football team played a great game against Monmouth, but unfortunately lost 31-17.  The team's record this semester so far is 5-3.  Not too terrible!

This is my Mom and Dad.  I wish my little sister could have been at family weekend but she is too far away at UDel.  When my parents arrived, we went to to the Pitt center and were welcomed into anadorably "wicked" area.  There was haystacks, a dj, a buffet and tables everywhere.  We were given agoody bag (which I helped to make 500+ of) and had the option to go into a haunted maze.  After lunch with my parents and my roommates parents, we all went to the game!  It was packed on both the home and visitor sides and was a really exciting game!  After the game we went to BINGO, where weunfortunately didn't win anything.  To end the night we went out to dinner with all of my roommates and their parents at Bear & Grill which is only about 10 minutes from SHU on black rock turnpike.  Blackrock turnpike has everything.  There's shopping, tanning, restaurants, banks, supermarkets and much more!  

I'm glad that I got to see my parents because I will not be going home until Thanksgiving.  I hope you allconsider having your parents come up for family weekend next year!  Happy Halloween!!

 

Advertising World

After interning at an Advertising Agency this summer, my breadth of knowledge about the industry has expanded drastically.  Today I came across an article on AdAge that really impressed me. Agency 360i won Coca-Cola's social monitoring campaign.  360i is one of the smaller agencies in NYC and they went up against some of the largest and best agencies; such as MSL group and MediaVest.  Winning an account like Coca-Cola is so significant in the agency world.  Not only are they an amazing client to add to the company portfolio, but their global brands present an amazing work experience and opportunity.  Congratulations to 360i on winning this honor!

 

http://adage.com/article/news/coke-taps-360i-handle-social-media-monitoring/230487/ 

Fall is here!

Is it just me or do you all love the fall too!?  I love the crisp air, changing leaves, and the cool weather.  Aside from the environment, I also love fall clothing.  I love sweaters, layers and boots! I'm no self profound fashionista, but I certainly love to shop!  

Along with all of the other things that I love about fall; fall brings the sports games too!  Today I went to the Men's Rugby game vs. Fairfield U!  Watching Rugby makes me cringe a little bit.  They wear virtually no padding and no helmet.  They get tackled, squashed and thrown.  I have a lot of respect for the guys out there playing it!   

Also, next weekend is Family Weekend!  SHU has set up an awesome series of events starting Friday night 10/21!  There is a dance party, tailgate, BINGO, breakfast with the President, Dr. Petillo, and so much more!  My parents, and my roomates parents, are only coming up for the Tailgate and football game.  I am so excited to see my family and spend the day with them!!

I'll make sure to upload a picture from family weekend!

Christina

Marketing Dweeb

You know you're a marketing major when you see an Ad and get excited about it!  

Last night I sat at my kitchen table gawking over Honda's new Ad campaign.  They have an interactive microsite, as well as an interactive banner Ad on YouTube.  The interactive YouTube Ad is what drew me in.  I wish now that I took a screen shot of it for you all to see, but I was too busy telling my roommates all the reasons why this was a genius advertisement.  All i received in return from my roommates, who are mostly psych majors, was blank stares.  "Okay, its an Ad?  What's the big deal?"

The big deal is that this is a great Ad, and it is definitely going to win an award.  Perhaps an Effie, a Cannes Lions or something of the sort!

Now that you all know how much I nerdishly love this Ad...i'll actually tell you what it is all about.  On the YouTube main landing page, a man pulls you in by talking to you.  Telling you to "click me", "hey, come on!".  When users click the Ad its because they want to be watching it, genius #1.  Once you click it, it becomes a spoof on Kara Hartman's I love cat's viral video, genius #2.  I was amazed by the creativity of Honda's marketing team.  They took a video that had over 16 million views and leveraged it to their advantage.  "I love Honda's, I love all kinds of Honda's".  Brilliant (or should I say, genius #3)

At any time during the interactive YouTube Ad, you can be redirected to their microsites, which was also creatively done.  I am eager to know if Honda has a house marketing team or if an agency is responsible for this masterpiece!  I have to admit that I looked at Honda's career opportunities after this!  Unfortunately, there are no listed marketing positions.

 

If all of this marketing excitement didn't get me geared towards the future, I don't know what would.  On my browser, I bookmarked the most important things to me: portfolio school, a WPP fellowship and various other employment opportunities.  These are things that cross my mind literally everyday, but I can't fathom the "S" word.  That's right...senior.  

Beginning to apply for things that are not college related means, in fact, that come May 2012 I am graduating.  This is real.  But don't allow me to begin my sulking via blog in October; you all would get pretty sick of me!  And besides, there is a bright future ahead.  I have so many dreams and aspirations and my main goal right now is to obtain a WPP fellowship.  Approximately 2,000 people apply and 8 or so get chosen.  It's a long shot; I know.  Despite the fact that all odds are against me and there are probably other students applying who have full portfolios and amazing credentials, I am still going to give it my all.  I am very creative and enthusiastic and as you all can vouch, I have a lot of personality.  I have a lot to offer them!  It's going to be a tough task to make myself shine through an application, but that's what the world of marketing is?  You have to take a brand personality and get it across to millions of people.  The way people depict the brand you represent is through the way in which you chose to display it.  You may have many more vehicles than I do for my application, but its the same idea.  Right?