On the front page of the September 1, 2008 edition of the Sunday New York Times Business Section was a story that proves marketers will go to any lengths to get products and especially their brands noticed.
Basically the story was about how Vogue Magazine in India featured advertising of very high end brands such as Prada and YSL (if you don't know what YSL stands for shame on you) being worn and carried by poor Indians; in fact Indians whose yearly income is less than most Americans spend in an average day. For instance, there was a picture of a poor Indian woman carrying a baby in her arms wearing a $100.00 Prada bib and a man carrying a $400.00 umbrella. Is this good marketing or is it over the top?
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