Mission In a Bottle: The Honest Guide to Doing Business Differently --and Succeeding, by Seth Goldman and Bary Nalebuff; illustrated by Sungyoon Choi. New York: Crown Business, 2013. Sacred Heart University Library Graphic HD9198 .U58 H654 2013. (The Graphic Literature collection is on the first floor on the shelves in the center of the room.)
Business book as graphic literature --can it get better? This book is a lot of fun as well and tells the story of Honest Tea (beverage company). It's a familiar story of a start-up told in a wholly new way, and involves the reader much more than the standard "how we did it good" business text - the story really comes alive.
But starting it up wasn't easy! Seth and Barry had some very close calls, nearly losing everything more than once. Seth came to believe that "business can be an even more powerful tool for change," and "you don't have to sacrifice your ideals to succeed" --which only matters now because obviously he and Barry did succeed.
Divided into 3 phases, "start up," "growing pains," and "a brand emerges" (and epilogue, 2008-2012), the book really follows a familiar pattern of books about start-ups. What is different is not only the format (hand-written font), but Sungyooon Choi's art, which contributes a real sense of momentum to the story. The two-color graphic format builds the reader's involvement simply because you have to decode how the pictures and the text interact. It's a way of slowing down speed-reading to a speed that the human brain can actually process and retain the content.
This book is truly fun, and very much worth the time to read it.