« Planning and Design Phase | Main | Higher Ed Marketing Expert Bob Johnson Features Interview with SHU Web Director »

03/23/2012

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Matthew Leanna

I'm sure most participants learned a lot about writing best quality content through that workshop. It may take time and effort to practice what they've been taught, but once they manage to apply these effectively (and this varies per person), it will make your university's online reputation stronger.

Jamie Viggiano

I agree with your tips about writing compelling web content. Aside from those, you should also give your website a unique personality. Think of some things that can give your viewers a reason to view your website. Yes, content is one, but make it more entertaining. For example, your website is all about cars, you can display some pimped-out cars, but make sure the content is credible.

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