Decentralized vs. Centralized was Bob Johnson's question of the week in his interview with our Web Content Management Director, Nancy Boudreau.
Johnson asked Boudreau to share her thoughts about the strengths and weaknesses of centralized vs. decentralized content management processes, from creating web content to editing and publishing content.
Boudreau explains, "The biggest obstacle to decentralized publishing is ensuring the quality of content. Web content isn't just about updating some event dates, adding course descriptions or editing program pages. It's about marketing your university's academics and culture and creating a unified brand and message. It requires writing engaging, search engine optimized content, and that takes time and practice. And thanks to people like you, the message is getting out that a website isn't just about pretty pictures and typography - it's about THE CONTENT."